Welcome Back!
to the second edition of Canada's only e-zine on Tobacco Marketing.

Filter-Tips is Canada's first e-zine review of tobacco marketing in Canada. It's offered by Physicians for a Smoke-Free Canada as a semi-annual check-up on the promotional activities of the tobacco industry and its associates.

The resources to put this page on the web came from a contribution provided to PSC from Health Canada (whose opinions are not necessarily reflected in the content). Thanks, Health Canada! 

Caveat surfer! We're heavy on photos and graphics! 

click here to see the
Premiere Edition
Autumn 1998

Cigarette Advertising Grows by 450% in only 5 years!
ACNielsen data shows that cigarette companies are spending more on marketing than they were before there were any legal restrictions.

First Filter-Tips Irony Award Goes to...
Health Canada for protecting kids from Player's and du Maurier cigarette lighters - but not the cigarettes!

Logo-Watch.  
The du Maurier logo was on television for more than half the CTV broadcast of the Canadian Men's Tennis. Check here for the disturbing score on more sports broadcasts

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The ad-Vantage of advertising to women
RJR-Macdonald uses celebrities to push its Vantage brands.

Canadian retailers push cigarettes...
Survey shows retail promotion of cigarettes has increased 8% in the past three years.

It's a Classic
As predicted, RBH has introduced a 'light' version of its new brand, Canadian Classics. As with the launch of their original brand, they're openly defying the law.

"Old Friend Shag"??
It's not as rude as it sounds ... it's a tobacco brand name Imperial Tobacco is trying to trade-mark.   Rothmans, Benson & Hedges has an equally startling brand-name it wants to trade mark ... "Y2K."

A laugh a minute. A death every 12 minutes.
RBH and Montreal's Just for Laughs festival tour their partnership to 8 central and western Canadian cities this March.