| Gauloise
have returned. The French
cigarette company, Seita, has changed Canadian distributors, and are giving their leading
brand a new retail push in both English and French Canada.
French cigarettes have never made much
market impact in Canada beyond a narrow euro-chic clique. With new packaging, and more
aggressive retailing (including many point-of-sale displays), they may be more successful.
The secret of any success, however, will
likely remain quite secret. Health Canada will only release sales figures for the
major three tobacco companies. Sales figures for Gauloise are not made public.
Check Seita's home page for more
information on Gauloise and 'blonde' cigarettes
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