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New vaping promotions expose challenges to regulators.
Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for…
BAT’s report on “Vapour in Canada” validates new provincial and federal regulations
Over the past six months, new restrictions on vaping product marketed have been implemented by the federal and provincial governments which share responsibility for public health. This post provides an update on some of these measures – and on the reasons they are needed. BAT reports that flavours and packaging are the key to its…
TAAT: Another challenge for tobacco regulators
What looks like a cigarette, tastes like a cigarette and smells like a cigarette but is not regulated like a cigarette? Meet TAAT, a hemp-based cigarette look-alike. Made by a Canadian company, designed by Philip Morris International alumni, and now being test-marketed in the U.S.A., TAAT are nicotine-free ‘cigarettes’ that promise a realistic smoking experience….
Health Canada makes it legal for flavoured nicotine products from Imperial Tobacco to be sold to children
Health organizations call on federal government to take immediate action Ottawa, November 14, 2023 – Health Canada has approved the sale of flavoured nicotine pouches by Imperial Tobacco Canada Ltd. in such a way that the products can be legally sold to children of any age. Moreover, Imperial Tobacco can promote these products on TV or…
Survey suggests biggest impact of legalizing e-cigs has been on kids.
Today Statistics Canada released the first government survey since e-cigarettes were legalized — the one-time Canadian Tobacco and Nicotine Survey. This survey was conducted of Canadians over 15 years of age in November and December of 2019. It came after a long drought. Monitoring of e-cigarette use became a casualty of the restructuring of Health…
‘Clear the Smoke’: Imperial Tobacco launches an illegal health-reassurance ad campaign
Last week Imperial Tobacco Canada Ltd. launched a new campaign using the industry’s decades’ old strategy of invoking medical experts as pitch-men for their products. This post documents how this campaign (a) continues the industry’s historic marketing practices, (b) is a transgression of federal law and (c) is nonetheless likely to be permitted to continue. DEJA VU ALL…