TAAT: Another challenge for tobacco regulators
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TAAT: Another challenge for tobacco regulators

What looks like a cigarette, tastes like a cigarette and smells like a cigarette but is not regulated like a cigarette? Meet TAAT, a hemp-based cigarette look-alike. Made by a Canadian company, designed by Philip Morris International alumni, and now being test-marketed in the U.S.A., TAAT are nicotine-free ‘cigarettes’ that promise a realistic smoking experience….

New vaping promotions expose challenges to regulators.
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New vaping promotions expose challenges to regulators.

Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for…

St. Patrick’s Day and Imperial Tobacco’s marketing tactics.
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St. Patrick’s Day and Imperial Tobacco’s marketing tactics.

It’s St. Patrick’s Day today — and so this week Imperial Tobacco Canada has dressed its Vype promotions in green. “Feeling lucky?” it asks visitors to its web-site before inviting them to “Go gold.” Only a month ago — on Valentine’s day — the ads were similarly dressed for the day. Looking for romance? “Find an e-pod…