New vaping promotions expose challenges to regulators.

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Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for...

St. Patrick’s Day and Imperial Tobacco’s marketing tactics.

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It’s St. Patrick’s Day today — and so this week Imperial Tobacco Canada has dressed its Vype promotions in green. “Feeling lucky?” it asks visitors to its web-site before inviting them to “Go gold.” Only a month ago — on Valentine’s day — the ads were similarly dressed for the day. Looking for romance? “Find an e-pod...

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