Confusion and non-compliance: One month into new vaping regulations.
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Confusion and non-compliance: One month into new vaping regulations.

Despite federal and provincial regulations, high-nicotine flavoured products with substandard warnings continue to be sold in convenience stores in Ontario. Whether they will be allowed to continue to do so is still not clear. July 1: New rules come into force At the beginning of July the rules for selling vaping products changed substantially in…

New vaping promotions expose challenges to regulators.
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New vaping promotions expose challenges to regulators.

Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for…

St. Patrick’s Day and Imperial Tobacco’s marketing tactics.
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St. Patrick’s Day and Imperial Tobacco’s marketing tactics.

It’s St. Patrick’s Day today — and so this week Imperial Tobacco Canada has dressed its Vype promotions in green. “Feeling lucky?” it asks visitors to its web-site before inviting them to “Go gold.” Only a month ago — on Valentine’s day — the ads were similarly dressed for the day. Looking for romance? “Find an e-pod…

The “heterogeneity” of the vaping market and why it can hinder regulation-making
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The “heterogeneity” of the vaping market and why it can hinder regulation-making

A key challenge for health regulators when facing emerging nicotine devices is the complexity and change in that market place. Unlike cigarettes, which researchers and regulators have generally treated as identical products across geography and time, next generation products like e-cigarettes vary greatly in their design, contents  and marketing from place to another and from…

How cheap will vaping products get before we see price as part of the youth vaping problem?
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How cheap will vaping products get before we see price as part of the youth vaping problem?

A price war is underway among the four main manufacturers of the pod-style vaping products that are sold in convenience stores. Over the fall, each of the companies which sell these JUUL-type products has reduced its retail and/or on-line prices. The cost of a tellingly-labelled “starter kit” for JUUL imitators (Logic and Vype) is now…