BAT shoehorns its nicotine pouches onto the Canadian market

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On Tuesday this week, Health Canada made public its decision to issue a natural health food license to a subsidiary of British American Tobacco. As a result, British American Tobacco has become the first manufacturer to be authorized to market nicotine pouches in Canada. This federal license, issued on July 18, 2023, allows BAT/Nicoventures authority to...

BAT’s disposable “VUSE GO” arrives in Canada.

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Last week BAT/Imperial Tobacco Canada  began selling the disposable vaping device Vuse Go in Canada. From the advertising copy on its website, it appears that this new product is being used to recruit new users:  “Whether you are new to vaping, want to try some new flavours without committing, or simply aren’t sure which device is right...

Guess who’s behind Canada’s vapers’ protest movement?

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European journalists recently investigated the relationship between public opposition to e-cigarette regulation and tobacco companies and other corporate interests. Last week their findings were published in the French newspaper of record, Le Monde: VAPING: The real dollars behind fake consumer organisations. While their focus was mostly on activities in Europe, the report also spotlighted connections between...

BAT’s report on “Vapour in Canada” validates new provincial and federal regulations

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Over the past six months, new restrictions on vaping product marketed have been implemented by the federal and provincial governments which share responsibility for public health. This post provides an update on some of these measures – and on the reasons they are needed. BAT reports that flavours and packaging are the key to its...

Industry raises prices – AGAIN – while taxes remain largely unchanged

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In mid-August, Imperial Tobacco again raised prices on its tobacco products. As shown in the price list circulated to retailers and pasted below, they are now charging from $2.50 to $4.50 more per carton in Ontario. Price increases in other provinces have not yet been located, but they are usually imposed at the same time....

Confusion and non-compliance: One month into new vaping regulations.

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Despite federal and provincial regulations, high-nicotine flavoured products with substandard warnings continue to be sold in convenience stores in Ontario. Whether they will be allowed to continue to do so is still not clear. July 1: New rules come into force At the beginning of July the rules for selling vaping products changed substantially in...

New vaping promotions expose challenges to regulators.

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Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for...

Calculating the profits of tobacco companies in Canada

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How much do tobacco companies make in Canada?  Answering that question became more difficult about a decade ago, after all three of the traditional tobacco companies (BAT-Imperial Tobacco Canada, PMI-Rothmans, Benson and Hedges, and JTI-Macdonald) became fully-owned subsidiaries of multinationals and the fourth (Grand River Enterprises) remained a privately held operation. Over the past year,...

BAT reboots and rebrands for “a better tomorrow”.

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In a series of presentations to investors today, British American Tobacco laid out its “new purpose” and unveiled its new look.  Last year it was “transforming tobacco” and “accelerating delivery”. This year the catch phrase — trademarked of course — is “a better tomorrow. The new corporate purpose laid out by BAT’s management was “to...

St. Patrick’s Day and Imperial Tobacco’s marketing tactics.

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It’s St. Patrick’s Day today — and so this week Imperial Tobacco Canada has dressed its Vype promotions in green. “Feeling lucky?” it asks visitors to its web-site before inviting them to “Go gold.” Only a month ago — on Valentine’s day — the ads were similarly dressed for the day. Looking for romance? “Find an e-pod...

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