‘Clear the Smoke’: Imperial Tobacco launches an illegal health-reassurance ad campaign
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Last week Imperial Tobacco Canada Ltd. launched a new campaign using the industry’s decades’ old strategy of invoking medical experts as pitch-men for their products. This post documents how this campaign (a) continues the industry’s historic marketing practices, (b) is a transgression of federal law and (c) is nonetheless likely to be permitted to continue. DEJA VU ALL...