New vaping promotions expose challenges to regulators.

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Over the past couple of weeks, BAT (owner of Nicoventures and Imperial Tobacco Canada) has launched new promotions in Canada for its vaping products. This campaign is part of a global re-branding initiative the company shared with investors in March. This campaign can be seen as a test run of the federal government’s plans for...

Calculating the profits of tobacco companies in Canada

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How much do tobacco companies make in Canada?  Answering that question became more difficult about a decade ago, after all three of the traditional tobacco companies (BAT-Imperial Tobacco Canada, PMI-Rothmans, Benson and Hedges, and JTI-Macdonald) became fully-owned subsidiaries of multinationals and the fourth (Grand River Enterprises) remained a privately held operation. Over the past year,...

Taxing Vaping Products

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E-cigarette taxes: A global snapshot Earlier this month, we reported on taxes on cigarettes in Canada, and also on heat-not-burn tobacco sticks.* This post reviews Canadian tax measures on e-cigarettes (vaping products), and compares with those in other jurisdictions. Vaping taxes in Canada: Currently, the federal government does not impose taxes on e-cigarettes, other than the GST...

Preliminary results of Canada’s first RCT on quitting with e-cigarettes

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Last week viewers of the American College of Cardiology’s virtual annual scientific session were able to see the initial results of the first large Canadian randomized clinical trial of e-cigarettes as a cessation device. Thanks to the ACC’s sharing of this event and Youtube technology, a 6-minute synopsis of his presentation is available to all. In...

Cigarette taxes went up across Canada today — a tiny bit

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It’s no April Fools. Federal taxes were increased on cigarettes today — from $28.43 per carton of cigarettes to $28.85, or $0.042 per package of 20 cigarettes. This increase was not the result of a budgetary decision this year, but because of an automatic quinquennial inflation adjustment introduced in the 2014 budget, and annualized in the 2018 budget. If...

Sales of combustible tobacco are falling in many countries

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During last week’s investor day, British American Tobacco made public many of its estimates of legal and illegal tobacco sales around the world. Combined with official reports from countries which monitor sales (like Canada and France), and with estimates from BAT’s competitors, these help give us a picture of what is happening to the global tobacco...

BAT reboots and rebrands for “a better tomorrow”.

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In a series of presentations to investors today, British American Tobacco laid out its “new purpose” and unveiled its new look.  Last year it was “transforming tobacco” and “accelerating delivery”. This year the catch phrase — trademarked of course — is “a better tomorrow. The new corporate purpose laid out by BAT’s management was “to...

St. Patrick’s Day and Imperial Tobacco’s marketing tactics.

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It’s St. Patrick’s Day today — and so this week Imperial Tobacco Canada has dressed its Vype promotions in green. “Feeling lucky?” it asks visitors to its web-site before inviting them to “Go gold.” Only a month ago — on Valentine’s day — the ads were similarly dressed for the day. Looking for romance? “Find an e-pod...

Survey suggests biggest impact of legalizing e-cigs has been on kids.

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Today Statistics Canada released the first government survey since e-cigarettes were legalized — the one-time Canadian Tobacco and Nicotine Survey. This survey was conducted of Canadians over 15 years of age in November and December  of 2019. It came after a long drought. Monitoring of e-cigarette use became a casualty of the restructuring of Health...

Misinformation? Absolutely. That’s why we complained to the Competition Bureau

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For the past several weeks, Imperial Tobacco has been ramping up its “Facts not Fear” campaign. Their clear message — as shown in a display in a local Ottawa shopping mall — is that vaping products are not as harmful as health scientists are claiming. Well, we’ve been down this road before. In the 1950s...

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